Social Media Management for Small Businesses
Considering more than half of the globe are online in some way or another, companies are increasingly shifting attention primarily towards their own social media plans, mostly to have their products and services seen by a larger portion of the population. This is good news for the online businesses, as they can reach new markets and hopefully tap into new sales opportunities that weren’t possible before. Nevertheless, it can be challenging to maintain your company’s social media management strategy on a daily basis, while maintaining its effectiveness for the company.
Luckily, there are a number of great tools that social media managers and companies should invest in today. Google Analytics for example is arguably one of the most well-known tools online today. Utilized properly, Google Analytics can provide valuable insight into the content that is being distributed via various platforms. For example, using Google’s Content Network, a company can determine which keywords are being used to promote their company, and what kinds of mentions are being made, as well as other important data like the company’s website age and link relevancy.
Pricing for Google Analytics is cheap, however using the tool properly is priceless. Social Media Management (SMM) tool, allows a company to manage multiple social media accounts at once and track the clicks, shares, and responses to each one. Clincher lets a company manage multiple social media accounts simultaneously, and is the first free SMM tool that was recently released on the internet.
Social Media Management, like many other web-based tools, allows companies to take control over their marketing campaigns. Scheduling a campaign to occur automatically, reports, and reporting, can be extremely valuable. Additionally, scheduling campaigns to occur on a weekly, bi-weekly, or monthly basis is even more beneficial. By setting up reporting to take place each month, companies can accurately monitor the effectiveness of their current marketing efforts. Moreover, sending direct messages to customers with news about upcoming events, discounts, or product releases, can greatly increase customer interest in the company, and increase the likelihood they will buy a product or service from the company.
A relatively new service called Tweetdeck, can greatly enhance Social Media Management. By providing a platform to manage and analyze various social media channels, users can quickly and easily view engagement and click-through statistics. Tweetdeck does not require installation and works with any Internet-connected PC. In addition to viewing the statistics, users can also import a specific user, search for keywords, and select which channel the person would prefer to see their tweets. A customized widget, which connects to Twitter, allows users to send quick and relevant tweets, which increases engagement and brand awareness.
Social Media Management does not stop at tweeting; it should also include the integration of Hubspot’s Sprout Social. Social Media Management platforms such as Sprout Social allow marketers to leverage their sites and blogs to build strong relationships with their audience. Social media sites such as Twitter, Facebook, and Foursquare allow a business to provide updates on new products, services, and blog posts through a variety of media including posts, replies, and tweets. Social media sharing is especially useful for smaller businesses, as well as for those with limited staff: they can update their audiences without having to hire a new reporter. Businesses can easily upload a photo, video, or song that their audience is likely to like and publish it through the HubSpot application. Upon publishing, a link to the post is included in the social sharing feed, which is then visible to all of the audience who have viewed the post.
Some of the most powerful social media management tools include Google Analytics and Buffer. Google Analytics is a free tool offered by Google, which tracks user interactions with your website as well as tracking any content-related keywords in your content. Buffer is a media networking website that allows you to share short snippets of information with your audience. Social listening is very similar to the concept of social media listening, except that instead of broadcasting to an audience, Social Listening allows you to listen to them, which greatly increases the possibility that they will click on your promotional content.
Social Media Management tools such as Hootsuite and Buffer are great for getting your website in front of the right audience, but if you want to get the most out of your marketing efforts, you should consider using a small business service such as Hootsuite. Hootsuite allows you to create beautiful, interactive ads for your website that get your business noticed while offering a free trial. You can try out various elements of the ads, such as headlines, testimonials, and images before you decide on a firm copy. With a free trial, you’ll have a better idea of which forms of Social Media Management best suit your small business.